Although, employees are assigned with the challenging goals, the management takes In a hierarchical organizational structure, employees are grouped and assigned a supervisor. Aug. 2022-Heute8 Monate. Low Fares Made Simple. Lime specializes in phone and internet industry. The company is headquartered at London Luton Airport and operates flights to over 30 countries across Europe and the Middle East. Easy Jet operates on 125 routes from 39 European airports. For The organizational culture can also be categorized into local versus the professional work culture. Organisational structure of Easy Jet: The company has a flat organizational structure. He was previously CEO of Aviation, and Business Improvement Director - Markets, at TUI Group, having held a number of senior group and divisional finance roles at TUI since 2003. well-diversified. oriented culture emphasizes over the results and focus on what can be achieved. No invasion of other personal information is used within the process. There is an annual general meeting (AGM) held by easyJet to allow for a moment of realisation of what the company has achieved to date and what is the plan for the foreseeable future. Easyjet Plc. He was also part of the original start up team that created US online travel agency Orbitz. plans to help the stakeholders understand its business philosophy and business strategy. The cultural approach to the management of the international human resource: An analysis The artefacts form the outermost layer of the organizational culture circle. It challenges its rivals by providing cheap flights whilst flying to main airports using a fleet of aircraft that is young, average age of fleet is 2.3years (easyJet, 2010). Better Essays. The report will develop an understanding of easyJets internal and external environments so an accurate evaluation is produced. From a passenger point of view, this would eradicate long queues as within this card, it could store the flight ticket whilst at the same time, is officially accepted as identification document, thus replacing passports. Lime is a telecommunications company; their head office in Montego Bay is located at 23 Church Street Montego Bay St.James. The Easyjet Plc has successfully attained the right balance between the mean and goal orientation, as it for only $11.00 $9.35/page. This plan means that the management mainly focuses on ensuring that employees comply with the established policies as opposed to influencing them to behave in certain ways. The company would probably have to employee staff to keep track of passengers and to have a back-up team in place, in case the system fails. Cabrera, ., Cabrera, E. F., & Barajas, S. (2001). The new CEO is expected to come up with de-layering initiatives into the EasyJet organisational structure towards practices of cost cutting. Trainline. Internally driven versus externally driven, Easy going work discipline versus the strict work discipline, Local versus Professional organizational culture, Employee orientation versus work orientation. We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.co.uk. https://www.hofstede-insights.com/models/organisational-culture/. Less pressure is put on at check-ins now as less baggage is checked in and more people check in online. The key role of organizational culture in a multi-system Introduction: Artifacts and organizations: More than the tip of the Stelios gained a percentage of easyJets future earnings but is capped at a maximum amount whilst at the same time is being paid a lump sum over a period of time. Concluding this analysis, the internal environment of easyJet can be noted to be very tightly structured and not much room for change as it is a very demanding market. The Easyjet Plcs organizational culture is analyzed in light of Hofstedes organizational culture model. geographic areas. Taherimashhadi, M., & Ribas, I. In Artifacts and organizations (pp. The organizational culture can also be classified as easy going or strict work disciple. Garry is a highly experienced commercial leader with over 25 years' experience in the travel sector. outsiders and integrates the flexibility so that everyone can fit into it. the open side. Lanier, C., & Kirchner, M. (2013). The concept of these cards could see more people flying and this is an opportunity for easyJet to increase its passenger numbers and increase profits. Economical: As easyJet is low cost airline with short-haul flights, it can pass savings onto the customers which allows for large numbers using the company. Free resources to assist you with your university studies! The mission set by easy jet is to provide our customers with safe, good value, point-to-point air services. On the opposite end, the organizations with externally driven culture tend to focus on the results and The Board is responsible for ensuring leadership through effective oversight and review of the Group's activities. authority from top to the bottom, and consequently, the organization will attain a new equilibrium between strict The open cultural system has enabled the Easyjet Plc to ensure a high information flow and leverage the knowledge, With lesser managerial levels in between and more access to the senior management and leadership, the employees feel more secure and confident and also have higher access to information. The management team within easyJet would be affected quite considerably. Accordingly, we never encourage or endorse its direct submission, The cultural web is six key areas that help to create the culture within which easyJet operates. organizational purpose. Employee data is structured and accurately . Let's look into the seven types of organizational structure and pick the one that will strengthen your company. The organizational chart of EasyJet displays its 50 main executives including Johan Lundgren, Kenton Jarvis, David Morgan and Michael Barker . International Journal of Business Administration, 4(2), 39. We use our cost advantage, operational efficiency and leading positions in primary airports to deliver low fares, seamlessly connecting Europe with the warmest welcome in the sky. General technical requirements for the engine trolley is provided in Appendix -A 2. revealed that easyJet beat its main rival, Ryanair, by over 10% for customer satisfaction. Over the last 3 years she has led the award-winning legal team as Deputy General Counsel and Director of Legal for easyJet holidays, she has been at the heart of easyJets response to, and emergence from the pandemic. easyJet is an airline operating under the low-cost carrier model. care of their concerns and avoids pressurizing them that may lead the employees towards burnout. 4. Cultures and organizations: Software of the mind (Vol. The Org Facebook Twitter They do not desire to behave alike others and have an external Warning! EasyJet succeeds in tight scheduling and that is down to well trained staff that can function together very well. Global Journal of Business Research, 7(4), 61-70. Posted by Harry on Sources (Corporate.easyjet.com, 2015) Since the structure of the organization has a flat structure, the span of control is limited within a few hands. 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Most recent surveys suggest that around 76 % students try professional Industries. We will write a custom Essay on EasyJet Company's Strategic Analysis and Marketing specifically for you. make a gradual shift from the centralized to decentralized organizational structure. The internally driven organizational culture has enabled the done to leverage the opportunities offered by such constructive differences. ~ 0.0 Page). Control Systems: A major system that easyJet instils within its staff is LEAN process. Here are 10 types of organizational structures commonly used by businesses with pros and cons for each: 1. When an organization successfully creates the alignment between its structure, culture and business strategies, culture of the Easyjet Plc is analyzed in light of Hofsetedes organizational culture model. The primary activities involve the inbound logistics, operations, outbound logistics, market and sales, and service. An organization with a clear employee orientation reflects the managements philosophy of putting the . In 1993, Johan pursued further studies at the Stockholm School of Economics and in 1996 he completed the Programme for Executive Development IMD, in Lausanne, Switzerland. for only $11.00 $9.35/page. This allows for greater flexibility and . What we do. The customers are a key element to the success of easyJet, so much so, that it is their safety that the company thinks of first. <br><br>Led projects and programmes . EasyJet have very little control over their fuel costs but can actually do more to minimise their maximum usage by refining the process at airports and in flights (easyJet, 2009). In spite of the threats and risks associated with airline travel, this company should strive to accomplish its set objectives which will ensure that it thrives even amidst hostile environments (Ballesteros 2007). In effect, it is a continuation of figure (above), but including the whole company. As companies go bust or become weaker, easyJet and Ryanair gain their share of the market. While concluding this objective, a better understanding of strategy and innovation is achieved due to this evaluation. Sophie is easyJets business lead on Diversity & Inclusion, a qualified MindGym coach, business mentor, and a founding member of easyJets Womens Network. This article is only an example He is a graduate of the Royal Military Academy Sandhurst. The case of Google is explored to understand how companies use organizational theories to support employee performance and project management. I am an experienced and accountable professional with an international executive leadership background. Stephen is a highly strategic and successful leader with more than 35 years of wide-ranging experience at major businesses, bringing a strong track record of value creation and listed board experience. His long career in aviation has taken him around the world including Australia and the Middle East. culture secure their position in the hypercompetitive market, and Easyjet Plc is an example of it. Sir Tim joined our airline's founding team in 1985 as Head of Airline Planning, and became President in 2003. values approach. While this view is strongly held, the government sees this mode of transport as a link to global markets so has plans in place to increase airport capacities throughout the country allowing companies like easyJet to expand its business. Do you have a 2:1 degree or higher? empowerment and autonomy is limited due to organizations inclination towards the strict work discipline. As revealed before, the formal management . Tabibi, S. J., Nasiripour, A. An internally driven organizational culture reflects the employees overall perceptions about their expertise The model has six dimensions, as listed below: In next section, each individual organizational cultural dimension is discussed in detail and related to the This clearly indicates that no matter what changes occur or what strategy is being used, the company always sees itself with the same outcome. The impact of organizational culture on organizational effectiveness: Implication of Hofstede Systems - Other than standard set of enterprise system including personnel recruitment and selection system, quality control system, compliant handling ways and others, EasyJet has maintained various check in systems, simplifying booking process through . easyJet Jun 2015 - Feb 2016 9 months. (2011). Here you can choose which regional hub you wish to view, providing you with the most relevant information we have for your specific region. Detailed design and fabrication of trolley is the responsibility of the vendor. response to the changing customer needs, the top management openly communicates the importance of adopting an This ensures that tickets do not go missing and customers do not have any worries before flying about not receiving tickets on time. Power Structure: As previously stated at (Above figure), Carolyn McCall has ultimate power in easyJet but is supported by an executive team who are influenced by other areas of the company. In The average fare of the company is somewhere around 50 % lower than other rivalry companies in the market on the short-haul routes as well as 21 % to 41% below as comparison to the other competitors in lower cost (Karwowski, 2016). its highly diversified workforce. At the same time, this paper incorporates Ansoff Matrix, Expansion Method Matrix, Porter's Generic Strategies and international strategies to recommend the company about future actions. It means the management withholds the culture. The level of competitiveness arises from the differentiation the company has over its competitors whether that be down to staff or the process methods used within the company. It is the most common type of organizational structure. contribute to the unique and distinct psychological and social environment. David joined easyJet in September2016 as the airlines Chief Pilot, and in December 2017 took up the position of Director of Flight Operations, taking responsibility the safe and efficient operation of the airlines flights across Europe. Stephen joined the Board of easyJet as a Non-Executive Director and Chair Designate on 1 September 2021, and became Chair on 1 December 2021. Mar-19-2020. The organizational culture represents the specific pre-defined policies that provide guidance to the employees These core values are accountability, diversity, quality, collaboration, passion, integrity and The social values of easyJet targets the companys suppliers as it aims to establish lasting relationships and create strong group of staff by pushing them to be the best of their abilities. adopt an extreme cultural orientation, but try to find the right equilibrium to develop the effective culture. Easyjet Plc has successfully created a strong organizational culture that is deeply embedded and widely accepted by Organizational Structure An organization is a social unit of people systematically structured and managed to meet a need or to pursue collective goals on a continuing basis. Sort By: Satisfactory Essays. Organizational Culture. If you need help with something similar, the entities involved on airline operations. Pack snacks and drinks, first-aid kit, and map. We will write a custom Essay on EasyJet Company: Strategic Management and Business Policy specifically for you. There is also the possibility of human error within the check-in process. satisfaction and motivation. Before joining TUI, Kenton was the Finance Director of Airtours Holidays and held a number of commercial finance roles at Adidas, prior to which he qualified as a chartered accountant with PwC. It was the first airline company to go online, it is in a process of producing an eco-friendly aircraft and its top priority is safety. market. EasyJet Airline Company Limited, styled as easyJet, is a British low-cost carrier airline headquartered at London Luton Airport. example, the Easyjet Plc tends to balance its means orientation and goal orientation, and shares a closer In 1996, easyJet wholly owned its first aeroplane, expanding its routes to include London to Amsterdam, the first of which would be many over sea routes within the continent it operates in. Republic alleges that the 12 former students have failed to honor their contractual obligation to take up positions as first officers with the airline upon graduating from their flight training courses. The company shares strong commitment to embedding ethics This was a major boost for the likes of easyJet as they expected a noticeable decrease in passengers but they managed to capture people who were willing to change their airline style. During the case, Stelios threatened to remove the right to use easyJet as a brand but withdrew this claim (Telegraph, 2010). the peoples risk avoidance behavior, while the goal orientation shows that peoples risk orientation as they Easyjet organisational structure.A typical Airbus A319 carries 150 or 156 passengers depending on layout in a single-class configuration, but as the airline does not serve meals on its shorter flights, it opted for smaller galleys and had a EasyJet does not provide complimentary meals or drinks on its flights except for some occasional charter flights operated by the airline. A large portion of ticket sales are now made online, allowing for less staff to be needed to sell tickets and less need for travel agents. For its ambitious expansion plans - 95,000 available rooms operating in the UK and Germany by the end of 2020 - the hospitality brand Premier Inn has a solid foundation for growth with Personio. diversity in the modern workforce. The competitive advantage of the Easyjet Plc also lies in its ability to manage a highly Get Contact Info for All Departments. The creative and innovative work Johan Lundgren joined easyJet on 1 December 2017 as Chief Executive Officer. *You can also browse our support articles here >. The airline company, easyJet is a low-cost budget airline which operates mainly within the European aviation markets. on WhatsApp for any queries. Easyjet Plcs organizational culture can 2). Stephen has served as Chief Executive of RSA Insurance Group plc from February 2014 to May 2021, as Chief Executive of Royal Bank of Scotland Group, Chief Executive of British Land plc and Chief Operating Officer of Abbey National plc, as well as holding a number of senior executive roles at Credit Suisse First Boston in London and New York. please submit your details here. In this section, two of these methods will be used to help with understanding of easyJets strategic position. It has now marketed itself to business passengers as easyJet flies to major cities throughout Europe and are frequent. It is owned by Phil Bently. SUBSCRIBE: https://www.youtube.com/c/TwoTeachers?sub_confirmation=1The video covers 3 t. A flat structure is an organisational structure with only a few layers of management. From this, they gained bases at three airports in England and expanded the number of routes in the European market. In an organization with highly internally driven organizational culture, the employees believe At some point, you have likely seen an organizational chart for your company. Looking for a flexible role? On the opposite side, in companies with a high degree professional culture, the employees tend to identify Team-based org structure. Previous roles in the airline include Head of Change Management and Customer Insight, with a background in customer insight working with a range of brands from Jaguar Land Rover to Mars, Unilever and Vodafone. Either the passenger does not have information (passport or tickets) or the airline could enter inaccurate flight details. organisational change, outplacement, assessment, projects, contact . This report has critically evaluated the strategic position of easyJet whilst at the same time looked at the impact emerging technology may have on this position. Thomas holds a degree in Business Administration with a focus on management and marketing from University of Lausanne. In Easyjet Plc, there are open communication lines and the organizational culture is flexible and Weaker airlines and tour operators are reducing their capacities and these are a boost to easyJet and give them a bargaining position with consumers (easyJet, 2009). Disclaimer: This is an example of a student written essay.Click here for sample essays written by our professional writers. It is the management philosophy and shares the high relatedness Over the years there have been major changes in management at easyJet, leading to the companys strategy being changed dramatically, so much so, that the founder has distanced himself from the company more in recent years. Figure 2 clearly The deciding agents on TAP organizational structure are the depicts those entities and their geo-location. EasyJet started out with leasing two aircrafts for its London to Scotland flights. The authority to order is also low. This could take time to adjust but it would bring a solution to the problem of queues at the start of trips at airports, which involves the airports and the airlines, easyJet for example, working together. This requires companies to make the following information available: easyJet plc and subsidiaries s172 statements. correct email will be accepted, (Approximately Stuart joined easyJet in November 2020, having spent five years as Director and Chief Information Officer at Heathrow Airport Ltd. The role of organizational New Entrants: Due to the global financial downturn recently, it is very hard to get access to funds to start up businesses, especially in such a hard market like the low cost budget airline. The organizational culture is broad and complex, and cannot be fully assessed based on a few dimensions. The areas that have been discussed in this chapter have given an indication that easyJet uses one of its core competencies to stay at the high end of the market and that is the efficiency of the company. It is also not uncommon to find a passenger has forgotten their passport, only realising when they have reached the check-in desk. The company is ambitious and expects to be a leader in the market. At the end of the 1990s, easyJet saw itself gain a website online even though it would take a further two years before online bookings could be made by customers. A functional structure is also known as a bureaucratic organizational structure and is commonly found in small to medium-sized businesses. A complex company such as easyJet, has to compete in a very competitive market, therefore it must use modern technology to try and stay ahead of its rivals, so this report will also analyse what technology easyJet can make use of and how can it impact on its current strategy and the set up of the company. employees ahead of customers and shareholders. Such As long as the airport and airlines have sufficient back up plans in place then the discomfort for customers should be limited. On the other hand, it allowed the company to see its errors and make amendments, which could in turn benefit easyJet in the long run. Check your email The company's mission statement is to provide customers with a safe, good value point-to-point air services. The Easyjet Plcs example shows the If it operates within its strict management and stick to its core values then easyJet will be a leader in this market for the foreseeable future. Easyjet Plc has a flatter organizational hierarchy that is supported by learning and progressive organizations. diversity and integrate it into their business practices. This cultural EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. and governs the employees behavior within the organization. We are a low-cost European point-to-point airline. 3.1 Artefacts of Easyjet Plc's organizational culture. He joined the business from TUI Group, and has experience in leading commercial strategies across a number of European source markets and as well as heading global teams. When easyJet was launched with a party in London's Planet Hollywood two years earlier, no one had predicted the company's rapid growth. Prior to this she was a member of the executive management team at Fujitsu. It operates domestic and international scheduled services on 927 routes in more than 34 countries via its affiliate airlines EasyJet UK, EasyJet Switzerland, and EasyJet Europe. Since joining easyJet in 2008, Thomas significantly grew the Swiss market, developed easyJets market entry strategy for Germany and developed the business traveller segment in Northern Europe. employee could accept and modify the behavior accordingly. Easyjet structure. certain kinds of individuals are encouraged to join and fit well in the organization. organizational culture and employees job burnout in hospitals of tehran university of medical sciences 2014-2015. Both these dimensions emphasize over the ethics and integrity, and inclination towards one dimension Good Essays. 1.2. Hierarchical org structure. Sophie joined easyJet in 2007 and prior to joining the AMB held the role of Customer Director. This shift will transfer some Although this is a reasonably big gap, easyJet only scored 57% and this is low when compared to other European no-frill airlines Germanwings and Wizz Air who scored 79% and 69% respectively. Governance. Corporate brand value shifting from identity to innovation capability: From Coca-Cola to Functional organization structure The importance of structure as a source of influence is so widely accepted that some experts define the concept as those features of the organization that serve to control or distinguish its parts, Gibson, Ivancevich, Donnlly Jr and Konopaske (2003). dimension denotes the employees identification with either the boss/work unit or their profession. Cultural receptivity: Predicting consumption in the international beverage Airlines are seen as a major cause of global warming so it is understandable that the governments worldwide want to be seen to support other methods of transportation such as high speed rail. Research in organizational change and development, 5(1), 1-21. Christiansen, B., & Chandan, H. C. Organisational Structure . Stuart brings with him significant experience and expertise in IT security, cloud-based solutions, big data sets and technology to support business expansion. The executive team will consider opinions from other parts of the company before making key decisions. certainty. It is unlikely to be used by any United Kingdom (UK) airlines/airports due to the bad publicity ID cards previously had with the previous UK government (Labour Party). In the competitive environment, EasyJet has a great advantage of their price structure.