Since you are racing for the fun and bragging rights, you arent usually considering wrecking competitors to get by. Research the sponsor you are targeting. The people who get sponsors often arent the fastest or best drivers, they are the people who can get the most positive attention for the advertiser. 0000051603 00000 n 03. So whether you are spending $1,000 a weekend or $100,000 a weekend, youre basically racing for yourself. Mindset Performance Coach Craig Muirhead looks at the advantages of flow-state thinking for drivers and riders. How much work will be involved on your end in delivering on the sponsorship? There might be an opportunity in doing something with your local car dealer, an opportunity in the influence you have with your audience, or an opportunity in getting a brand in front of one of your existing partners. Sample Automotive Sponsorship Proposal - 15+ IN PDF You have to convince a potential sponsor that YOU are the person who will work for them. You can customize the colors to match your company's brand. Sponsorship is not charity. . An automotive sponsorship proposal is a letter that drag racers sent to sponsors to gather funds for their racing events. More likely than not, however, the sponsor will come back with questions and perhaps a counter-offer on the scope or price of the sponsorship. FREE 10+ Automotive Sponsorship Proposal Samples in PDF | MS Word 5 0 obj Copyright 2023 Leaf Group Ltd. / Leaf Group Media, All Rights Reserved. These can include: Ok - so you have a good understanding of what you have to offer. However, here's our high-level advice on how you should approach this stage of your dialogue with the sponsor, depending on the level and depth of your working relationship: If you have worked with the sponsor on previous events and you are confident in their appreciation of your past efforts, you can be more firm with them and negotiate harder. Step 3: Give a detailed overview of the audience, markets and overall media reach of the event. Find a class thats easy on consumables and where cars are affordable. In the same way, youd be working hard on the track and looking for consistency from lap to lap, this applies to your approach to sponsorship for motorsport too. Sprint Car Racing Event Sponsorship Proposal Powerpoint Presentation Slides Dont let imposter syndrome get the best of you. Most reputable sponsors want to see a return on their investment, so it is of paramount importance to write a detailed race car sponsorship proposal. The sponsor's eager and you know exactly what they're after. Include a quick reference of what that audience corresponds to in your proposal to be transparent with sponsors on how you got the information. Sample page from the Racing Mentor proposal template. 0000055057 00000 n When it comes to drafting your proposal, you can use either a presentation or document format. When he would ask them what their plan was to earn him enough business to offset his costs, they were often dumbfounded or would reply, frustrated, that theyll obviously display his stickers! Sponsorship announcements throughout race season. TABLE OF CONTENTS Overview Series Information Companies Involved in Racing Sponsorships . Assuming the commitments you've undertaken are realistic (ambitious deliverables are good, provided you can get there in the end), delivering on your sponsorship should come down to a project management exercise: tracking goals, updating sponsors and making sure what needs to be done gets done. Assess whether what you can offer will help them reach their goals in a broad sense. If you're planning to present a sponsorship proposal to your prospective sponsors, make sure that you're ready with your offers. You need to show up to a potential sponsor with a persuasive, well thought out plan. The target marketing group for the race car is the non-professional weekend autocross racer. Make it very clear why you stand out over other drivers a niche that goes beyond motorsport can really help you here. If youre looking to higher-end businesses for sponsorship, consider hiring a designer to produce a proposal that will fit both yours and the businesss brands and include exciting content like mock-ups. Include bosth posed shots around the car, so the sponsor gets to know your face, and shots of races. Racing is one of the most expensive sports yet the most beneficial to take part in for both athletes and businessmen. Include methods like cheque, e-transfer, PayPal, etc. Dont just assume that because youre posting nice pictures and updates, your audience will be interested. The cover letter should also include the reasons why you think this sponsorship will work. The racing team approaches a mid to high scale business organization asking them for sponsorship. You are welcome to submit a sponsorship proposal for review to the following address: Summit Racing Equipment Attn. Getting sponsorship in motorsport requires dedication but a lot of drivers are still doing the same things that once worked and now dont. Our packages range from $1,000 personal sponsors to premier. The concept behind FORMULA SAE: A fictional manufacturing company has contracted a student design team to develop a. small Formula-style race car. Here's a Pro Tip: look at the other karts on the track to see what kind of sponsorships they have and then take note of it. Being a part of racing brings great value, and Supporting Sponsorships are a great way to dip a toe in the water of racing without too much risk. When I was doing a lot of commissioned artwork, I gave some discounted drawings as sponsorships on promises of displaying at car shows, handing out business cards, spreading the word, etc. Why is it better than everyone else's? This needs to be the starting point in your sponsorship strategy. Racers and sanctioning bodies are using new ways to find sponsorship dollars in 2020. Think about those reasons you stand out. This might shift and change over the years, and thats fine, but at its core, its about how you present yourself to your audience and sponsors. % Single sponsor entire race car and enclosed trailer: $5500 * Indicates primary sponsorship. Expect serious, cutthroat competition with the higher stakes. Westport Racing Sponsorship Proposal Dear Prospective Sponsor Firstly we would like to thank you for giving our team the opportunity to present you with this sponsorship proposal outlining our goals for the 2007 race season and beyond Advertising in motor sport has proven itself time and again as a successful and enjoyable Racing Team Sponsorship Proposal verrazanobikes.com Details File Format PDF Size: 31 KB Download 3. What assets of your property could potentially provide a good match for your sponsor's objectives? Share your form with others. Be consistent post regularly and stay on brand. Steps. Sponsorship Proposal For . Moreover, you will further get an idea about what a racing sponsorship proposal is and how to create one. PDF Racing Sponsorship Proposal Your true request is that you are asking to be part of the sponsor's sales team. Contacting a sponsor is like contacting a potential employer. to see that back in extra sales. Sponsorships are not charity. Fast shipping, quality parts. %PDF-1.4 % Gather the history of your racing career or racing team. You dont show up to a job interview in flip flops with photos to show on your phone to showcase. Similarly, a racing sponsorship proposal is a document that a racing team presents to some individual or a business to get sponsorship from them. The Electric Vehicle Sports Racer (EVSR) is an innovative new fully electric race car designed, created, and campaigned by the team at Entropy Racing with the goal of creating a full series of . There are two reasons to have a sponsorship proposal, the first is position yourself as someone who can help a business. Ask instead "What can I throw into the sponsorship proposal that would make the price worth paying?" How to get more Instagram followers as a racing driver, Flow-state thinking: The secret to shaving off seconds. %&'()*46789:CDEFGHIJVWXYZcdefghijsuvwxyz ? by issuing press releases around their involvement with your event, making the most of sales opportunities you may offer through a race expo etc). Open the template in our online editing tool. Do you have a special story? Click HERE To see more posts by No Money Motorsports, _ Regards,_ _ Dave Peters_ _ 910-616-3799_. Before approaching a sponsor, draft a proposal first. Proposal for Auto Racing Sponsorship by Moorespeed Race Engineering 2131 Theo Drive Austin Texas, 78723 512.474.7223 www.moorespeed.com. This is where you get to make a first impression and also stand out from a sea of sponsorship demands that end up in the trash bin. . Keep your eyes peeled as you go about your day-to-day life too, you never know what businesses you might come across that could be potential racing sponsors. And yet, many sponsor stickers are from drivers who just like and want to support a specific brand or business without necessarily being compensated. <> How it REALLY works, what it really is, and how to get it. About Blog Sponsorship Contact Site Map If you are interested in receiving product sponsorship, please mail your resume, including your background, special accomplishments both on and off the track and your racing schedule, along with all contact information (address, phone, email address) to: K1 RaceGear Attn: Sponsor Leg Daddy Racing Sponsorship Proposal 1. Racing Sponsorship Proposal Template How to Write a Sponsorship Proposal (Motorsports) - YouTube If you did, then it should be pretty easy to get them to renew but if you dont think youre doing what you promised, this needs to be addressed early on. This is how you present yourself as a racing driver and show your value to potential sponsors. . There are generally two schools of thought in approaching sponsors: In our opinion, you should be doing the former. Approach the deal as a win-win for both sides. Race Car Sponsorship Agreement Template - Drinkrawrepublic.com Do you need a motorsport proposal template? Racing Mentor Businesses who sponsor drivers will pay money or provide free (or more likely, discounted) parts, expecting that the advertising you do for them will earn back their investment and then some. %&'()*789:EFGHIJUVWXYZcdefghijuvwxyz Dont skip this step because it could be the difference between no reply and a career-changing sponsorship deal. Everyone from the outside thinks that everyone racing cars has sponsors.