EasyJet was founded by Haji-Loannou in 1994. Stelios Haji-Ioannou : The Founder of EasyJet - Your Tech Story Also the product that airlines serve is a somewhat typical service. Its principal activities include airline operations and aircraft trading and leasing. Ryanair 5 Recommendations Guided by analysis of survey results, the report offers some key recommendations on areas for future work: Develop capacity-building and learning activities to support meaningful and inclusive stakeholder engagement, especially online engagement. [16] They later closed three of their bases. He threatened to call a general meeting to remove a director every three weeks unless subsequent action was taken. The new airline is headquartered in Vienna and will allow EasyJet to continue operating flights across and within European countries after the UK leaves the EU. See Answer. Thu 28 May 2020 04.59 EDT. Thats why, for every single flight we operate, we offset all the carbon emissions from the fuel used, by supporting projects that protect against deforestation, plant trees or drive the uptake of renewable energy. [81], Following the UK's referendum vote to leave the European Union, EasyJet announced a plan to establish an Air Operator Certificate (AOC) in another EU member state. What we do - easyJet plc 3.1.2 Allowances 4 Customer, Airline Assignment Tesco are a one of the largest retailer stores in the world. Economical impacts 6 The development prospects of low-cost airline like easyjet are promising the company is exploring in the dark becoming a good business success stories, Premium [37], On 30 March 2020, EasyJet suspended all flights, grounded its entire fleet, and furloughed its crews due to travel restrictions imposed. A stakeholder is a person group or organization that has interest or concern in an organization. All three of the hub's main airlines Wizz Air, Ryanair and easyJet also scrapped flights in and out of the . PESTEL stands for - Political, Economic, Social, Technological, Environmental & Legal factors that impact the macro environment of Easyjet Plc. Haji-Ioannou's reply was: "The Internet is for nerds, it will never make money for my business!" 64 EasyJet Topic Ideas to Write about & Essay Samples | IvyPanda 1st Business: Nike For other uses, see, Frequent flyer, business travel and loyalty products, Passengers = Earned seats flown, including "no-shows" (empty paid seats), promotional seats and those provided to staff for business travel, for both EasyJet UK and, Airbus Orders and Deliveries (XLS), accessed via, Last edited on 25 February 2023, at 20:51, United Kingdom Advertising Standards Authority, "Risky business: Why the unpronounceable will achieve the improbable in Britain", "ITV commissions ground-breaking documentary following easyJet's rookie pilots from ITN Productions", "EasyJet grounds entire fleet of planes due to virus", "EasyJet confirms axing of three UK bases", "Ryanair and Easyjet: The history of the peanut airlines", "EasyJet at 20: the low-cost airline, then and now", "Challenges on the horizon as easyJet turns 20", "FL Group's sale of EasyJet holding puts an end to months of takeover speculation", "CFO Chris Kennedy Pilots EasyJet, Lands on FTSE 100 CFO Insight", "Circular regarding proposed acquisition of Go", "From Bland to orange: GB Airways acquisition will make easyJet #1 at Gatwick", "EasyJet plc agrees to acquire GB Airways Limited", "Regulator clears easyJet's GB Airways acquisition", "EasyJet to become North West's largest airline", "EasyJet to set up Austrian HQ to operate EU flights after Brexit", "easyJet clinches parts of Air Berlin for German expansion", "EasyJet Grounds Entire Fleet, Furloughs Crew After Finishing Rescue Flights", "Transport secretary promised EasyJet not to levy green taxes | Business", "EasyJet to resume flights across most European routes by August", "Sir Stelios fails in his bid to get the board sacked at easyJet", "EasyJet reveals cyber-attack exposed 9m customers' details", "EasyJet rejects takeover approach from rival Wizz Air", "After 26 Years, Sir Stelios Loses Control of EasyJet", "A History of easyJet - from 2 routes to European giant", "EasyJet will soon be bigger than Ryanair", "EasyJet to launch allocated seats on all flights", "EasyJet raises further 600m as Covid-19 disruption continues", "EasyJet scales back flying capacity due to lockdowns", "EasyJet slumps to first annual loss amid pandemic", "New headquarters for EasyJet at London Luton Airport", "EasyJet unveils low-emission 'EcoJet' aircraft", "Can easyJet short circuit electric airliner flight? easyJet PLC | Financial Times Airline, Stakeholders 1.1 Introduction. Its original advertising consisted of little more than the airline's telephone booking number painted in bright orange on the side of its aircraft. Necessary cookies are absolutely essential for the website to function properly. [53] It also announced its first annual loss during the 25 year history of the company. Low-cost carrier Originally the company ran its operations absolutely on direct phone sales. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. The company offer a number of services from package holidays to car hires bookable via the easyjet.com website the 3rd most searched for airline on a global scale (Google Analytics). [118], Three distinct loyalty products are offered, tailored towards business and frequent flyers. Each of the types of stakeholders in a business are categorized in 3 ways: Internal or external. Initially they started off with two leased aircraft that only flied from Luton to Edinburgh and Glasgow. [22][100] Since then, all orders have been from the Airbus A320 family, and the Boeings have been phased out. It does not store any personal data. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. 4.1.1. Our strategy has three pillars: tackling our carbon emissions; stimulating carbon innovation; and going beyond carbon. (2020) call for research investigating how specific stakeholders get unvalued during the pandemic. Recommendations: 15 Lorem ipsum dolor sit amet, consectetur. Start a SWOT and Porter's 5 Forces Analysis for the company; Make a list of the issues/problems you face. The airline's loyalty programme is called Flight Club. Initially it used Boeing 737 aircraft exclusively, but in October 2002 it ordered 120 Airbus A319 aircraft, plus 120 options. [74], In July 2008, the United Kingdom Advertising Standards Authority (ASA) criticised a press campaign by the airline, over a misleading environmental claim that its aircraft released 22% fewer emissions than rival airlines. [72][73], EasyJet has campaigned for the UK to replace air passenger duty (APD) with a new tax that would vary depending on distance travelled and aircraft type. The international standard providing guidance on social responsibility, called ISO 26000, defines a stakeholder as an "individual or group that has an interest in any decision or activity of an organization." Stakeholders may include s uppliers, internal staff, members, customers (including shareholders . British Airways This Case Study details the rapid growth of easyJet which started operations in November 1995 from London's . Its people management strategy has contributed to customer loyalty which is another great strength of easyJet (easyJet, 2022). Background 3 Stakeholder ( Sull Kuemmerle and Cabral199920-38) In the year 2000 easyJet succeeded, Premium Undoubtedly one of the key players in this progression was easyJet. for only $11.00 $9.35/page. [94], EasyJet has a reward miles sharing agreement with Emirates. EasyJet was strategically located, Premium Easyjet stakeholders.Then evaluate the other options which will bring to the fray better returns. To simplify the process we suggest that you start by identifying groups that fall into one of four categories: organizational capital market product market and social. EasyJet goes to shareholders for more cash after rebuffing takeover 3.3 Promotion 7 It was estimated the airline could save 12% annually, equating to a 14 million reductions in fuel costs. The two organisations I will be looking at are Tesco and Macmillan. This cookie is set by GDPR Cookie Consent plugin. Powerful Essays. For this task I will be looking at two organisations and will be looking at who their stakeholders are and how much influence they have and also what they want from the company. This gave the airline some time to evaluate the feasibility of operating these larger aircraft. Stakeholder groups vary both in terms of their interest in the business activities and also their power to influence business decisions. Management The strengths weaknesses opportunities and threats known as SWOT analysis will also be illustrated along with the external environment better known as PEST analysis which consists of the political environmental social/cultural and technology factors of easyJet. Strategic management By September 2000 85% of total, Premium 2. The airline modernised the building and painted it orange. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Business ethics Stakeholders are individuals (or groups) that can either impact the success and execution or are impacted by a product. These developments high leveled competitive market and the never-ending demand on faster transportation reduced the plane ticket prices. 1 minute read. Profit before tax - underlying ( million) 123.1 191.3 (35.7)%. [22], On 5 November 2000, EasyJet was floated on the London Stock Exchange. Employment References 16 Strategic Management Essays, Term Papers & Presentations . Marketing They successfully bought 40% of Swiss charter operation Tea Basel AG in 1998. Despite some previous concerns about the purchase from key shareholders, the need to . 4 How does easyJet affect the environment? In spite of the threats and risks associated with airline travel, this company should strive to accomplish its set objectives which will ensure that it thrives even amidst hostile environments (Ballesteros 2007). EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. This website uses cookies to improve your experience while you navigate through the website. [83], EasyJet announced that the transition would result in no job losses in the UK, as the staff to be employed by EasyJet Europe are already based in the EU27. These are stakeholders who are directly affected by a project, such as employees. easyJet is a European airline that uses its cost advantage and favorable network positions in strong markets to deliver low fares and operational efficiency on point-to-point routes, while offering friendly service to customers. Airline, INTRODUCTIONS Project Stakeholders - Who Are They & Why Are They Important? - Teamwork The 10 Types of Stakeholders That You Meet in Business Easyjet was founded in 1995 by Sir Stelious Haji-Ioannou, it's a private limited company owned by Easy Group and it's also listed on the London Stock Exchange. Efficiency-driven operational model ( tutto quello che c e scritto sotto) 4.2.2 BIBLIOGRAPHY [124][125], On 6 November 2010, the airline started a venture with Low Cost Travel Group, to offer flights dynamically packaged with Low Cost Travel Group's accommodation through the EasyJet Holidays website. [38] In April 2020, EasyJet secured a 600 million loan from the UK Government with no environmental conditions attached. . Secondly we will do the SWOT analysis and find out the reasons for EasyJets success by making marketing mix. To effect and to offer a consistent and reliable product and fares appealing to lesuire and business markets on a range of European routes. Internal stakeholders are those from within the, Premium You'll get a detailed solution from a subject matter expert that helps you learn core concepts. Table of Contents L) would need to merge or be taken over as the industry consolidates in the wake of the COVID-19 pandemic. easyJet shareholders voted to approve the purchase of 56 Airbus jets at an extraordinary general meeting on Wednesday. Environmental impacts 9 Global warming, As mentioned before Europe has around three thousand short-haul airlines meaning that the competition of easyJet can be very wide. London airport is up for sale after airlines scrap flights The woman had been asked to switch seats twice in a row, to accommodate two ultra-Orthodox Jewish men. Explore the key stakeholders of EasyJet and map in terms of their power and interest. Company Analysis of Easyjet | Business Paper Example Thomas Reynaert, Managing Director, Airlines for Europe (A4E) What Stakeholders Want From Easyjet - 2328 Words | 123 Help Me easyJet Geneva was EasyJet's first new base outside the United Kingdom. [113][114][115], EasyJet does not provide complimentary meals or drinks on its flights (except for some occasional charter flights operated by the airline). Provide an explanation for each stakeholder position and identify the potential strategic implications. Due to the research (EasyJet.com 2011) has noticed that over 600 routes across more than 30 countries have been functioned. younger fleet and advantaged fleet deal reducing ownership and maintenance costs. [63] The propulsion system is said to comprise a series of eight electrically driven ducted fans that are buried in the wings, which are powered by numerous battery packs distributed underneath the cabin floor; it is claimed to possess a range of roughly 335 miles, suitable for about one-fifth of EasyJet's current city routes, and facilitate zero-emission flights, as well as being 50% quieter and 10% less expensive to operate than conventional jet airliners. Easyjet has benefits from low price just . Project management, Steps in Identifying Stakeholders Air France Other impacts 10 [84] In May 2018, EasyJet confirmed that it was very close to achieving the required majority EU27 share ownership and that the UK government will nevertheless continue to consider it as a UK airline. This service offers free allocated seating (including extra legroom), priority check-in, fast-track security, speedy boarding and extra cabin baggage. Easyjet S Response To Social Responsibility Needs - UKEssays.com [85], EasyJet serves 136 destinations (as of February 2019). Airline [93] Citing diminishing demand on the route, EasyJet ceased all flights to Moscow in March 2016. Stakeholder analysis access_time21 junio, 2022. person. Originally . Easyjet stakeholders. easyJet plc: employees by gender 2011. 2022-11-05 easyJet's Strengths. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". [59], In June 2007, EasyJet announced plans for the construction of its airliner, dubbed EcoJet. Executive Summary 1 's total fleet comprises entirely Airbus aircraft. As a result, it is the first major airline in the world to operate net-carbon-zero flights across its entire network. THREATS Introduction [25 marks] Easyjet Plc PESTEL analysis is a strategic tool to analyze the macro environment of the organization. (Jones 2007) In 1996 they replaced the leased aircraft by purchasing four second-hand aircraft. EasyGroup Holdings Ltd (the investment vehicle of the airlines founder, Greek-Cypriot businessman Stelios Haji-Ioannou, and his family) is the largest shareholder with a 15.269% stake (as of September 2021). A stakeholder is someone who holds and interest in the company. for only $11.00 $9.35/page. An Introduction to the Easyjet Airline - UKEssays.com [26] By 2015, the company was flying routes to more than 130 destinations in 31 countries, operated 26 bases centred around Europe, and had a total of 10,000 employees. [18][19], In 1995, EasyJet was established by Stelios, being the first company in what would later become the easyGroup conglomerate. 2 Brief history of KLM 3 Charitable organization Several of these aircraft were based at Berlin-Tegel Airport, before its closure. Accra, March 4, GNA - The KLM Group, Delta Air Lines, Corendon, easyJet and TUI are joining forces to take summary proceedings against the Dutch government in a bid to keep the Netherlands connected to the rest of the world via Schiphol Airport. A Market Leader As Europes fourth largest airline car- rying more than 68 million passengers annually, easyJet has been highly suc- cessful in an increasingly competitive European travel market. Primary or secondary. EasyJet | Company Overview & News - Forbes Gbenga Samuel Fabiyi - Trading Performance Improvement Manager Easyjet. London Southend Airport owner plans to sell up after Covid losses In September 2018, he suggested there should be a law to favour more women pilots in the industry. SWOT analysis of easyJet (A Strategic Analysis) - howandwhat The group, along with associate companies EasyJet UK, EasyJet Europe and EasyJet Switzerland, operates 308 aircraft. Ryanair, report is based on EasyJet founded in 1995 by Stelios Haji-Ioannou. References: list Alternatively, customers can book accommodation separately at the EasyJetHotels website. Nowadays aviation is a big, Premium For example, a stakeholder can be the owner or even the shareholder. This method is incorporated into a strategy map that will form the basis for the development of a . As of March 2011, EasyJet Holidays has provided holidays and city breaks to all of the airline's routes. CSR, credibility, employees' rights and legitimacy during a crisis: a critical analysis of British Airways, WizAir and EasyJet cases - Author: Rasha Kassem, Aly Salama, Chanaka N. Ganepola . Some 2,208 customers had their . Development and justification of an Easy Jet strategy map. A press release issued by KCC, and copied to the Ghana News Agency, in Accra, said the . London Gatwick Airport Airline A Share holder is an investor who has exchanged equity in the business for the investment; owning shares of stock in a corporation. Pricing.In competing against legacy carriers, easyJet's main advantage is its price structure, which sees its average fares somewhere around 50% lower than those of the major carriers on short haul routes and 20% to 40% below those of most other lower cost competitors. The coating has already been used on US military aircraft and if successful EasyJet would apply the paint to its whole fleet. Good Essays. [16] This came after the company had flown 650 'rescue flights', taking 45,000 people back home.