Dont try and shoehorn your statement into a format that doesnt work for you. How did you apply your resourcefulness 2. Brand adjectives are the words you choose to describe your brand's visual identity. Choosing the right personal brand words is one of the most effective methods for doing this. Thats simple, succinct, and its enough of a teaser to get a response like: Wow, tell me how you do that. Thats your invitation to elaborate on your 30-second elevator pitch. Before I start any design project, I always send an in-depth questionnaire to my client. What adjectives would you use to describe your business? This is something that we need to make more clear moving forwards, thank you! Consider how you have had to come up with Plan You should be respectful of their time and yours. to be resourceful Instead, use these personal branding statement examples as an idea-generator if you need help formatting your statement or organizing everything. No matter your career path, you want to be able to do the same. The big picture of the business, the intricate details of the solution at hand, and key stepping stones of the process are collective aspects of the work you do. Ive run an Emmy award winning motion design/brand consultancy for over 23 years. Its often a subtle distinction that a lot of people overlook. I consider myself to be driven because I'm always working toward a new goal and refuse to give up if met with any obstacles. And if your feedback comes back different from your words, you need to fix or adjust. . Coming on too strong can cancel out the progress that was made earlier. He uses language that anyone could understand and highlights how he has unique knowledge that he uses to help and teach people. Finally, look at your three lists of words, and see how you can combine them into a short sentence or phraseno more than five words. A solid personal brand statement example would be: I help your brand gain visibility online.. Its especially true if the goal is to implement pharmaceutical management in your business. I have a slide that lists two columns of positive words, such as "trustworthy, energetic and capable," and another two columns listing more negative words such as "belligerent, greedy and . It is the unique combination of skills, experience, and personality that you want the world to see you. These three words are essentially your personal brand and should be a way to define your personality along with your professionalism. I cannot emphasize this fact enough when looking for a job you have to be willing to be your own advocate. :). These keywords that describe your industry expertise are: I am an effective and versatile creative strategist who is resourceful, methodical, experimental, and curious. You can blabber on for hours once the other person has shown sufficient interest, but until then think about precision when you craft your personal brand statement. Odds are, you probably are one yourself. Aaron Ward. Be sure to take note of those too and choose words are a great fit for your brand and your business. 1. Your brand mantra should communicate clearly who you are, it should be simple and memorable, and it should feel inspiring to you. You use your personal branding to differentiate yourself from other people . Meticulous and adaptable go hand-in-hand and are two great words to describe yourself. Happy personal branding and finding your ONE word that communicates your value! I also invite you to join our LinkedIn group, "Personal Brand Development for Leaders" so you can learn and share with others in our community. Consider using words in your description that correlate with the four aspects of personal branding: When it comes to personal branding, there are four key aspects to focus on: skills and competence, personality and character, motivation and drive, and achievements and experience. This is crazy specific, but you could find all the people that match the following: Want to help contribute to future articles? I posed a similar question on LinkedIn; What ONE word do you want people to think of when they think of you? 1- Bold. It communicates the value you offer. And having a personal brand statement makes it easy for anyone employers, customers, clients, or contacts to identify if they want to work with you or listen to what you have to say. Why? This resource gives you 175 of the most impactful marketing words (good and bad), organized into ten categories for easy reading. In particular it does a good job of telling potential hiring managers what she does, how she does it, and how she thrives. Your post has given me clarity to define my personal brand statement. Use the personal branding statement examples below for inspiration when coming up with your own. Every great brand has a story, from Converse Shoes to Marilyn Monroe to cartoonist Hugh MacLeod. Your persona is your brand. When expanded it provides a list of search options that will switch the search inputs to match the current selection. Use personal brand adjectives sparingly and in conjunction with verbs to craft your professional image without coming across as arrogant or desperate. Good luck with your job hunting! Successful companies today see the value of investing in employees personal brands and are using tools to help their teams develop those skills. Your personal brand is how you promote yourself. Thats why you get a summary and an entire about section on LinkedIn to. 1. Its important to let your accomplishments speak for themselves. 1) Your brand is how others perceive you. You spent time on it, dont you want others to see it? These are some of the best personal brand statement examples on social media today. Content Strategist.. something instead of just talking about it. Remember: you'll require an element of consistency throughout everything you do. People skim online, even when looking at LinkedIn profiles. Be sure to take note of those too and choose words are a great fit for your brand and your business. She shows her fun and positive personality, while also explaining her goals as a CX/UX consultant. The following 6 steps will help increase your self-awareness, define the competencies you need, and strengthen your personal leadership brand. ethics but could advance someone elses interests. Motivated 3. Describe yourself with professional words that are appropriate to use in relevant settings. He was thrilled! Wendi Weiner is anattorneyand award-winning writer who has been featured in over 75 major media outlets(including CNN, HuffPost, Money, Fast Company, Entrepreneur, and Business Insider) as a top authority in personal branding, social storytelling, career strategy, and the job search process. Meanwhile, Expertise contains descriptors of tough-minded Rationals while the final category of Drive roughly corresponds to the active Artisans. Think about the ways you excel in being collaborative in your work environment I explained my philosophy in one simple word, my coaching makes an impact. Now that you have some personal brand statement examples to get you going, you need to get the most out of your final product. Begin typing your search above and press return to search. Elizabeth has developed a highly engaged audience on LinkedIn by offering job search advice and sharing more from her personal life. Personal brand statements are brief statements that summarize what you do, why you do it and what differentiates you from others in your field. I am straightforward and reliable, and I support others with compassion. Unambiguous. Aaron Ward is an entrepreneur whose passion is to help creators create and sell digital products online. However, after polling several well-educated young professionals about their personal brand statement, we realized that there are still many individuals who dont understand how to use it to benefit their career and brand. I am a determined and resilient individual who is always eager to learn and evolve. Another example might be: Bruce is an analytical, intelligent, and collaborative CEO who is dedicated to helping millennials have fun through expanding affordable gyms in the US. 19 of the best personal brand examples in 2023. here are some suggestions of words that I highly recommend leveraging. Here are three types of words that describe your personal brand. Those are the personality traits your brand needs to fully represent from here on out in all of its visual and verbal communications. Words like curious, driven, optimistic, passionate, intelligible, open-minded, creative, determined, self-reliant, humble, and focused may come to mind. In case you want some personal brand statement examples to help guide you, there is a handful below. These adjectives describe my personality: I am a culture champion, creator, and teacher. As a solopreneur and owner of, career; life lessons; performance; personal growth. She establishes herself as an expert on Twitter and someone that cares about being a teacher and coach for others. You can use more than just a handful of words to describe yourself, and you should. If not, it's . They dont drone on and on, instead, they get right to the point and let the details get sorted out later. This will help set you apart from all the other people who offer similar services or operate in the same industry. The four aspects of personal brand words. , but they can definitely support it. Andrea Perez uses powerful adjectives to describe who she is and her valuable experience as a consumer marketer. Relaxed.". For networking, job searches, and overall career development, having a personal brand statement provides a lot of benefits. If youre strategic, you can use these words to showcase your accomplishments or community involvement. I already have my own company, so I'm not looking to impress employers, but my business partner and I are always looking to stand out amongst competing labels. co-worker or a difficult client and how you have handled it professionally. When thinking about my brand, I dont want people to feel ________, ________, or _______. For example, if brave is one of your main brand personality words, it could . Being resourceful requires applying good critical It's about content that's useful, helpful, and relevant to patients. And sharing about her rockstar results and tattoo-wearing shows off her fun personality, too! The statement of your brand should be something that others can remember easily since you need to be able to use it whenever a networking opportunity arises (baseball game, elevator, social function, etc). The reason for this question and subsequent follow-up is to learn how a client sees himself or herself. Dont procrastinate creating your statement. Companies are always changing, and growth is part of the process in any company (from start-ups to even those on the verge of an IPO). So what kind of personal brand words should you use to describe yourself? Darrell Franklins personal branding statement makes it clear that innovation an important skill for his role is a core part of his DNA. Sharing this info is very impactful!! What I mean by this is what people uniquely think of when they think of you. I transform accomplished women from unknown to unforgettable with a strategic, trustworthy personal brand.. Your personal brand statement combines these into a short, punchy narrative. If you look at any strong personal branding statement example you will find that this is the main focus. When people interact with my content, products, and services, I want them to feel ______. Put it All Together. Too often we see people try to present their personal brand statement in a way thats robotic or overly professional. They have to think analytically when it comes the legal framework, but also balance business strategy and organizational impact when making decisions. The responses in this category for the large part had to do with a high level of integrity or character. Whats going to help you the most here is a solid personal brand statement and a good conversation or impression afterwords. 10 Bold Personal Brand Statement Examples. Active Adventurous Ambitious Approachable Bohemian Bold Brave Bright Bubbly Calm Candid Carefree Casual Charming Cheerful Classic Collaborative Colorful Cool Cozy Crafty Cultured Daring Delicate Down to Earth Dynamic Edgy Elegant Fearless Fun Have data-backed and tactical advice to share? 1. the time to achieve a clients goals or needs? Be careful not to boast about your achievements too much, or you may come across as arrogant. How you think and can mold that thinking with the framework is a value-add skill that can apply in various situations. about your character and credibility. It sounds like a clever angle for a personal brand at first, and the phrase builder certainly appeals to me but it really just comes across as a humblebrag, or even a little delusional. Hi Shelley, Thank you for sharing these wonderful insights. The EveryoneSocial platform makes it easy for colleagues to share industry news and thought leadership at a company that can then be shared to external networks. Even though its time-consuming, your personal branding statement should be revised at least once a year to reflect changes and advancements in your professional career. Goals. For some people the word immediately comes to mind. Brevity begets precision. One of the most common ones weve seen is an overly aggressive or desperate call to action when speaking to potential clients or employers. It shows that youre focused on. "I help thought leaders write great books in just 90 days. With just a few clicks, you can schedule and automate sharing content that will provide value to your networks and also establish you as a trusted source of information about your industry and business. I never imagined how this question would resonate with people. As you know by now, your personal brand statement is not something you create once and then forget about. Developing a personal brand requires figuring out who you really are (your skills, values, passions, and personality), who you want to serve (your target market or audience), and how you differ from the competition (your unique . Denise Duffield-Thomas - Lucky Bitch. and true to yourself so that your personal brand is the real you. Some rules: Each cannot exceed 3 words. This represents your point of differentiation. If you are one of them, you'd better figure it out. You see, this query is a great way to define your brand. Theyre wrong you have way less than 30 seconds to make your first impression on a hiring manager, prospective client, or somebody you meet at a networking event. If you have the wrong leadership brand for the position you have, or the. Define who you are. It can't be more or less than 3. Small confession: I spent almost a YEAR trying to get a job with a history degree as a recent graduate. Having that alter-ego, almost like a superhero, is a great example of how to establish expertise while showing off his creative and entrepreneurial skills. Make 2 lists. If youve ever come across someones LinkedIn profile and cringed a little, then you know what I mean. This may seem a little bit too simple, but when you are trying to find some quality or skill that only you and a few other people have it really helps a lot. Using descriptive words for your personal brand can come across as inauthentic and self-serving, so you need to use them sparingly. Weve put them into three core buckets that you can mix and match to craft a professional image that actually fits your personality. 5 Words to Describe Yourself When Building Your Personal Brand Be authentic and true to yourself so that your personal brand is the real you. Of these personal branding statement examples, hers stands out with its creativity and use of storytelling. Use these on all of your online profiles, including your LinkedIn, resume, and portfolio. It's fascinating to see the variety of words each of you has chosen. Narrow it down to three words that align with your personal brand and the organization Look at your adjective list and organization research. When it comes to personal branding, there are certain words that can make all the difference. Think of it as your catchphrase a tagline or slogan for marketing yourself! (in the case of personal brand, ask your friends to help you describe your personality in a few words) As mentioned above, Coca-Cola's personality traits are the following: Nothing is more off-putting than a company who's name and tagline say nothing. These examples can be used as templates for inspiration when making your own personal brand statement. Hi there, I'm Juls! A lot of powerful words for your profiles come in the form of adjectives that we use to describe ourselves. Hi Shelly, interesting in that of all the major words in the three categories you describe, I see four. your personal brand. Then, look at the job description again and think of which words best relate to it. Once you understand how you want to be perceived, you can proactively explain your brand to others, with body language, gestures, personality, etc. Looking at Target as an example most of us are familiar with, it . Deciding on 3-5 meaningful adjectives to characterize your brand can help you discover how to connect with your ideal audience, your overall messaging, tone of voice, and . Ultimately what it comes down to is being authentic That's a very interesting way to use it! when it comes to specific tasks and projects, but also in daily relationships And once you have a standout personal brand statement, youll also want to deliver authentic and engaging content to your audiences on social media. Maybe you once had a phenomenal customer, You might have heard the term UGC creator tossed around a lot lately and wondered what exactly it means . It will save you time and effort while achieving your goals of growing your personal brand. If youve ever cringed a little at someones LinkedIn profile then you know what Im talking about. Denise Duffield-Thomas is another example of exceptional personal branding. It will help with networking, gaining trust within your industry, and standing out from others in your field. footprint or even at an interview to a prospective new employer. and overcome those trials and tribulations that will resonate with prospective employers As a matter of fact, you really have just a few seconds to introduce yourself and present your personal branding statement. Are you clear on your brands mission, vision, and values? Your brand personality is essentially how you speak to your people across your different platforms and media, and having some core traits is helpful for you to always refer back to. When people describe their brand, they typically identify a word that falls into one of these three categories: Under Expertise, descriptors used include competent, talented, productive and strategic. 4. Youll notice there is a diverse set of words in this category but they all point to what people can count on when they work with this individual, their expertise. When choosing personal branding words, it is important to consider what you want people to think of when they hear your name. Think about the outcome and what you learned from it.