During the 1980s he was paired in the commentary box with the laconic former World Drivers Champion, James Hunt, an arrangement which Walker found increasingly frustrating; he did not admire Hunts laid-back approach, dishevelled T-shirted appearance and what he considered his dissolute lifestyle. Few commentators differed more. I had the distinct feeling that he felt that Damon was meant to drive, Nigel and I were meant to write, and he was the only one meant to talk! We are making the subscriber-only change to support our valued readers, who tell us they don't want the site cluttered up with irrelevant comments, untruths and abuse. It was an example of his team ethic subsequently highlighted by his brilliant on-air partnership with James Hunt. While working on . Please contact us with your news, views and comments. His first public radio broadcast was made at that years British Grand Prix at Silverstone, where he watched from Stowe corner. Don't have the patience for a sport that ha Federico Russo: it reminds me First Kiss https://youtu.be/IpbDHxCV29A Stephen Foster: Thought the Hyundai one at least explained what EV ownership Charlie Potato: The MAA creative scale needs definition. "Go to work on an egg" remains one of the most famous advertising slogans. (shampoo, 1980s), "Eight out of ten owners said their cats preferred ", "The appliance of science" (1980s Italian manufacturer of domestic appliances). Other taglines that linger include Have a breakhave a KitKat and British Rails Let the train take the strain. Both ads here are d Hegarty on Advertising: Turning Intelligence into Magic, Goodvertising: Creative Advertising that Cares, Greys Campopiano to take creative charge of McCann and McCann Worldgroup, New Commercial Arts debuts for Nandos in major brand makeover, Romaine calm: Asdas pun keeps customers happy, The7stars scoops Peoples Postcode Lottery 66m media, Saatchi hits the audio button for Pregnant Then Screwed, All In recruits Young Lions for agency inclusion survey, Next15s Elvis and rival MSQ join agency hiring round. I say history, because it happened in the past. In the piranha club of the F1 paddock, Walkers own past exalted his reputation. This led to an invitation to cover the second position, Stowe Corner, at Silverstone for the 1949 British Grand Prix. Mr Walker was an account director in charge of the Mars business at the advertising agency where the slogan was coined in 1959. IT is now recognised as an integral aspect of advertising that can help make or break a product. If he made the trade of motormouth look easy, it was a tribute to his professionalism, passion and skill, because, as one broadcasting executive pointed out, motor-racing is the hardest spectacle to describe because so little of what is happening is actually in view at any given moment. He had greater success in motorcycle trials, however, particularly in the International Six Days Trial where he won a gold medal, and the Scottish Six Days Trial in which he received a first-class award. Find out more, The latest offers and discount codes from popular brands on Telegraph Voucher Codes, Damon Hill and Murray Walker enjoying a vintage driving experience at the Austrian Formula One Grand Prix in 1999, Murray Walker in 1963 with Lord Montagu of Beaulieu, Bahrain Grand Prix, F1 qualifying live: Max Verstappen beats Sergio Perez to pole, Bahrain Grand Prix 2023: What time does the race start, what TV channel is it on and latest odds, F1 2023 season predictions: from drivers' title to the first bust up, For the good of F1, someone has to challenge Max Verstappen this season, F1 2023: Full race schedule and how to watch on TV, Bahrain Grand Prix: Lewis Hamilton warns Mercedes may have to change their car to close the gap to Red Bull, chequered flag falls on his 97 extraordinary laps, Murray Walker's high-pitched enthusiasm and accidental gems were part of the soundtrack of our lives - a true great. A Gannett Company. I was a bit out of my depth in this early discussion in my career but excited to be part of the team. But it was in the commentary booth where he was destined to become best known. rising to be the UK's 4th bestselling 1104 W Geneva Dr, Tempe, AZ 85282-3431. Mercedes roll the dice with the W14 as they bid to return to title-winning ways but will it pay off? Don't be evil. Walkers broadcasting was confined to weekends, while he spent his weekdays earning a steady living. So we are trying to redress the balance and make it more appealing to women.". On another occasion he reflected simply that the status quo could well be as it was before. We are now starting to see brighter skies ahead, with the phased lifting of lockdown and the reopening of our much-loved venues and the return of our favourite events. His father remained the lead commentator, thus forming the BBCs only long-term father-and-son commentary team. in Advertisers, Agencies, Analysis, Creative, Media, News You must be at least 18 years old to create an account, Must be at least 6 characters, include an upper and lower case character and a number, I would like to be emailed about offers, events and updates from Evening Standard. These adverts enable local businesses to get in front of their target audience the local community. But it was not so much work, rest and play more a case of work, live and play. Find out more, Murray Walker arriving in a 1930 Bentley to open "Speed" at the National Motor Museum in Beaulieu in 2002, Anthony Green, painter whose unusual works probed his own domestic life obituary, Tom Sizemore, actor who specialised in playing hard men but whose career was derailed by violence and drug abuse obituary, Ron Roddan, athletics coach who guided Linford Christie to Olympic gold obituary, Sir Peter Graham-Moon, Bt, rally-driver and philandering baronet whose wronged wife cut up his suits obituary, Steve Mackey, bass guitarist with Pulp, darlings of Britpop obituary, Wayne Shorter, revered musician and composer acclaimed as one of the finest jazz saxophonists obituary. 7340 S Kyrene Rd Ste 101. Walker made his name in the 1950s commentating on motorcycle races, particularly the annual Isle of Man TT, and the BBC regarded him as a potential all-rounder, something of a new Richard Dimbleby. I look at them with envy. -- Murray Walker, We all make mistakes, but when I made mistakes there was no filter between me and the consumer. -- Murray Walker, I was often in the pit lane the noise was indescribable and I've no doubt that is why my hearing was affected. -- Murray Walker, Andrea De Cesaris, the man who has won more Grands Prix than anybody else in the history of Grand Prix racing without actually winning one of them. -- Murray Walker, Somebody said once 'Follow the money' and that is what it is all about. -- Murray Walker, It all comes down to money. -- Murray Walker, I want to say so much more than I have time for. -- Murray Walker, Nigel Mansell is the last person in the race apart from the five in front of him, Motor racing can never be totally safe and it never should be in my opinion., IF is a very long word in Formula One; in fact, IF is F1 spelled backwards., There are seven winners of the Monaco Grand Prix on the starting line today, and four of them are Michael Schumacher., We now have exactly the same situation as we had at the start of the race, only exactly the opposite., I don't make mistakes. By 1895, he spent 100,000 a year on advertising - an astonishing figure for the era. The Telegraph values your comments but kindly requests all posts are on topic, constructive and respectful. Murray's best quotes - known as Murrayisms - included: "There's nothing wrong with . rather than sundried American cigarette brand, Advertised on TV by Douglas, an enthusiastic trombonist made of it, "Looks good, tastes good, & by golly it does you good", "If people in the Caribbean took life this seriously, they'd never have invented ", "Dont ask the price it's a penny": original slogan of, "You either love it or hate it" (mid1990s advertising campaign), Used "The Zoom Zoom song" in its adverts (car manufacturer), Mayor McCheese, The Evil Grimace, Birdie the Early Bird, the Hamburglar The Mosaic Company: "We Help the World Grow the Food It Needs". Having left Dunlop for the Aspro firm at Slough, Walker honed his skills as a copywriter extolling the virtues of headache pills, eventually diversifying into Aspros subsidiary companies and promoting such 1950s brands as Lifeguard disinfectant and DIP starch. Kentucky Fried Chickens Finger lickin good endures, as does the famous Cadburys Milk Tray line: All because the lady loves Milk Tray. For he could wax lyrical about a breadth of living that reached far beyond the F1 bubble. ?" TTG Contender; Status: Offline. But his love of motor racing never dimmed. Graham Walker was a font of the richest wisdom for his son, as a leading motorcycle racer who had weaned him the addictive thrill of speed, taking the 15-year-old Murray to Donnington in 1938 under the shadow of impending war. Click on the "Generate slogans" button. He was 54 by the time the BBC entrusted him with lead microphone duties on F1, the fulfilment of a lifelong quest in which he combined his broadcasting with a full-time advertising career. I make prophecies which immediately turn out to be wrong., You can cut the tension with a cricket stump., And Michael Schumacher is 37 seconds ahead, so he can refuel the car, change all four wheels, take off his helmet, have a smoke and a cup of tea, and rejoin in first., It's lap 26 of 58, which unless I'm very much mistaken is half way., And here comes Mika Hakkinen, double world champion twice over., And he's done that in a whisker under 10 seconds, call it 9.7 in round figures., Mansell is slowing it down, taking it easy. Enter your password to log in. It was particularly great to see that one of our Bondholders, fast-growing luxury doughnut maker Project D, had been chosen to be the pilot for the scheme. Meanwhile, the 2 million Green Entrepreneurs Scheme, designed to help small and medium-sized businesses across Derbyshire go green, was launched by Derbyshire County Council and the University of Derby. Such was his passion that even Murray Walker's infrequent mistakes were endearing. It could be a slogan for a car. Another budgie ad (ironic, considering his later collaboration with James Hunt, who had a "light green cock" according to the IPC publication Cage & Aviary Birds) had the slogan "An only budgie is a lonely budgie", cunningly urging people to get an extra dumb bird and thus double their Trill consumption. Meanwhile, Derby LIVE has announced a programme of outdoor cinema and theatre events for this summer. company), "Does exactly what it says on the tin" (first used in 1994), "Good food costs less at" "Try something different today" series) and Peter Kay (20025 and 201011 "'Ave it!") He had witnessed daredevil Tazio Nuvolari, the Flying Mantuan, in the flesh in the 1930s, and he was still around to watch a British driver win a seventh world title in the 2020s. inaccuracy or intrusion, then please HP10 9TY. You currently have javascript disabled. But in 1997, after ITV paid a stupendous 60 million for the Formula 1 broadcast rights, Walker signed with the opposition and became the commercial channels main motor sport commentator. He provided television commentary of live Formula One coverage for the BBC between 1976 and 1996, and for ITV between 1997 and 2001. contact the editor here. As editor of the failing magazine Motor Cycling he reversed its fortunes and made it a match for its rival Motor Cycle. His company invented the famous slogan, "A Mars a day helps you work rest and play," although Walker insisted he has been wrongly credited with it himself. He and James came to respect one another deeply, and Murray paid a heartfelt tribute to his co-commentator when James succumbed to a heart attack in June 1993. At the Embassy, we heard from two of those key investors Cale Street and St James Securities. Over the years, Ive been to many physical ABEs, which have taken place in a packed Derby Theatre. Jun 9, 2014 - Real cities need REAL slogans. "Opal Fruitsmade to make your mouth water!" One of the slogans created by motorsport commentator Murray Walker when he worked in advertising. One in particular always used to give him a tin of toffees. Im happy to say that Marketing Derby provided support to both SmartParc and MEG Group (the firm behind the new bottling plant) in their investment decisions and continues to help them bring their plans to fruition. Visit Website (844) 215-2543. And so, as we bid farewell to a figure who somehow achieved cult sporting status after his incarnations as a tank commander and advertising guru, there could be no more fitting tribute than to describe his life as one gigantically lived. Murray Walker married, in 1960, Elizabeth Allen, who survives him. Murray, who had been commissioned into the Royal Scots Greys in 1941, under a pompous squadron leader disappointed to find that his name was not Murray-hyphen-Walker, was driving a Sherman tank through the shattered Walloon countryside as the Ardennes counteroffensive took hold. That says it all about a remarkable man of wonderful character, who really was a legend of his sport. I dont make mistakes, Walker insisted, I make prophecies which immediately turn out to be wrong. These gave rise to Walkers catchphrase: Unless Im very much mistaken which in turn led more than once to the correction: I am very much mistaken., Then there were the famous foot-in-mouth Murrayisms. advertised by Stephen Fry, and Hugh Laurie as Mostyn, in the late 80s and early 90s, "Deliciously light" (instant dessert, launched in 1967 by Bird's), Used the advertising slogan "Think Different" (widely taken as a response to IBM's "Think") "; "Vavavoom" (Thierry Henry), "Get the London look" updated in 2017 to "Live the London look" (cosmetics When motocross was succeeded by rallycross (with souped-up saloon cars instead of bikes), Formula Ford and Formula 3, Walker was again the man at the television microphone. actor"), The principal meerkat, in the adverts for comparethemarket.com (catchphrase: "Simples"), Orlov's sidekick, technician, and teamaker, Baby meerkat, left on Aleksandr's doorstep on Christmas Day 2013; decided to stay with the wild meerkats in beer (from 16th) and the world's bestselling ale, Advertised by Arthur, the cat that ate from the tin with its paw, Soft drink "with the totally tropical taste", "It's toasted!" Get involved in exciting, inspiring conversations. Then an executive at McCann Erickson, the worlds largest advertising agency, who had heard Walkers motor racing commentaries, offered him a job with the companys automotive account and doubled his salary to 2,000 pa. Two years later, in 1959, he joined the London advertising agency Masius and Fergusson and stayed with them for the rest of his career. In a 7.5 million makeover, the biggest for 70 years, the chocolate bar will be given a fluffier filling and new packaging. And they benefited from advertising? Walker said: "To me they are destroying an icon. Let's take a look at some of the standouts from famous companies: Tide's In - Dirt's Out (Tide) I don't make mistakes. The client had asked us to review improving profitability on such an outstanding successful product. And yet Walker did not simply emerge fully-formed as the gaffe-prone soundtrack to Sunday afternoons. Walker Snr was a works rider for Norton who competed in the Isle of Man TTs. Bud Light is creating its own epic city for three days of unexpected fun. Years in Business: 17. Business Started: 12/22/2005. To have characters on both sides place LtR characters then RtL. By Aurora Gatbonton in Startups. Was he an account, or copywriter, or something else? Its because Derbys major headlines in March reminded me of that advertising slogan. The Macallan Single Highland Malt Scotch Whisky The Macallan. You can make a complaint by using the report this post link . Contact Information. Oh no he isnt! In terms of the live element of work, live and play, aside from the ongoing progress being made at our major new ressie schemes, such as Becketwell, the Nightingale Quarter and Castleward, March brought us an interesting story about plans for the former tax office in Agard Street, called Northgate House. 14 Feb 2023 11:23:48 As I understand it he was notpersonally responsible for the creation of the famous slogans with which he's associated, but was in charge of the teams that did. I would love to be out on the track instead of them. Comments have been closed on this article. He moved to promoting Dunlopillo products, supervising publicity for their installation in the rebuilt Houses of Parliament and the 1951 Festival of Britain. And Murrays pants on fire style of commentary gave everyone a sense of the true thrill of Formula 1, first for the BBC between 1976 and 1996, and subsequently for ITV from 1997 until his semi-retirement in 2001. They will retain the traditional gold, black and red but the logo will change to a flowing script. Oh, no he isn't! Hmm, pasta! Murray exclaims, as an increasingly vexed Hill corrects him. They promised to dislodge bile, stir up the liver, cure sick-headache, female ailments, remove disease and promote good health. Bisto dates back to 1919. 200712), "Refreshes the parts other beers don't reach", Brand of lager advertised by a bear named George, with the slogan "Follow the bear" (1980s, early 90s), "Guards against night starvation" (according to a 1960 TV advert directed by the blacklisted Image Source. Newsquest Media Group Ltd, Loudwater Mill, Station Road, High Wycombe, Buckinghamshire. He took himself off to hill climbs, rallies, the Commonwealth weightlifting championships, even a TT race that featured the first father-son commentary duo in BBC history. (Black label) Jameson Irish Whiskey During the early 1960s his main accounts were Vauxhall cars, the Mars confectionery firm and Petfoods, whose products Walker was obliged to endorse to shopkeepers by solemnly opening a tin of Kit-E-Kat and consuming the contents (in those days mostly whalemeat) to demonstrate their wholesome nature. he was an advertising executive, developing slogans that would stand the test of time. Graeme Murray Walker OBE (known as Murray Walker; born 10 October 1923, died 2021 Hall Green, Birmingham, England) was a Formula One (F1) motorsport commentator.For most of his career he worked for the BBC, but when it lost the contract for F1 coverage to the company ITV, Walker continued his commentating there.He was famous in the United Kingdom for his very . Walker presided over many successful advertising campaigns in the 1960s, helping to coin slogans for bird food (Trill makes budgies bounce with health), Opal Fruits (Made to make your mouth water) and a new kind of bubbly perry made from fermented pear juice and aimed at young women (Id love a Babycham!). Have a safe and productive April and I look forward to catching up again next month.